ALL IN
Integrated Campaign
I collaborated with Showpony Advertising in concepting, art direction, storyboarding, and doing finished art for various campaigns and executions of VAILO Adelaide 500 (2023).
Client: VAILO
At the VAILO Adelaide 500, no one holds back. ALL IN speaks to SA’s commitment to delivering world-class events that transform the city, and to the desire of the drivers to bring their absolute best to the last race of the season.
Launch Campaign
Adelaide Crows vs Port Adelaide Showdown:
LED ribbons animation around Adelaide Oval
Retail Campaign
Bathurst
The challenge: Grab the attention of a loyal Bathurst 1000 audience and turn their minds (and wallets) to the VAILO Adelaide 500.
The solution:
Create a wildly engaging campaign that brings Bathurst and Adelaide together via a portal, enticing fans to follow their Bathurst experience with a trip to Adelaide for the Supercars Championship Finale on one of the best street circuits in the world.
Agency: Showpony Advertising
Creative Director: Rory Kennett-Lister
Group Creative Director: Parris Mesidis
Senior Creative: Andy Scott
Senior Art Director: Michail Paderin
Copywriters: Cameron Casey, Jonny Zweck
Art Director: Althier Alianza
Junior Art Director: Annika Turon-Semmens
Motion Graphics Designer: Felipe Carrasco
Account Director: Reed Brown
Account Managers: Ella Wood, Claire-Lily Mitten
Account Executive: Brooke Loveday